For local businesses looking to hire micro influencers, the first step is to build a social media presence to promote your business and products. If you can find the right micro-influencers who are willing to work with your business, investing in influencer marketing can be a great way to promote your local small business on social media.
The best way for a small business to market itself this way is to partner with local or micro-influencers who have a growing follower base. One thing to keep in mind about this social media strategy is that it's not the size of the followers that matters, but how engaged and passionate they are about it. For small businesses, it makes sense to hire micro influencers who post topics in your product niche and can reach local audiences. Facebook is the leading social platform when it comes to "local celebrity". Most people who are active online have a Facebook account and receive much of their local information using it. Read More...